Showing Up on Social Media Without Giving Yourself (or Your Audience) the Ick
Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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Introduction
How would it feel to know that people smile when they see something you post online? And what does it take to be that kind of person while using your online presence to grow a business?
Imagine stepping into a world where people smile every time they think of you. This isn’t a place for hard selling—it’s a space for building real connections.
Shifting Your Mindset
Today, I want to share some tools, tips, and stories that will change the way you approach online engagement. This isn’t about tactics or hacks; it’s about shifting your mindset towards relationships and genuine connection. You’ll learn strategies, enjoy engaging stories, and pick up tips that show you how to confidently show up online in a way that makes you proud—while also growing your business.
Building Genuine Relationships
The first key is understanding the common thread between those who make us smile. These are the people who make us feel like we’re the only person in the room—even if we’re just looking at a screen. Somewhere between real handshakes and digital hellos, we seem to have forgotten how to do this online.
The Pitfall of Self-Promotion
Social media has turned into a platform for self-promotional noise. We chase likes by posting our wins, daily highlights, and constant sales pitches. And then we wonder why it all feels so fake—not like us at all.
Influencer Imitation
Much of this stems from trying to mimic the influencers we see online. In reality, very few of us were built to be influencers. Most of us are the folks who remember names at networking events and connect our peers with those who can help them. Yet, when we hop online, we often morph into cookie-cutter "personal brands" that feel about as authentic as those overused #grateful LinkedIn posts.
A Memorable Experience
About seven years ago, I sat in a packed business conference in Kent and listened to the most captivating speaker I’d seen in ages. He was bouncing multicoloured rubber balls around the room as he talked. Though I can’t recall his name, I remember how his stories connected with everyone.
The Power of Vulnerability
His vulnerability made you feel like you personally knew him. He wasn’t there to impress—instead, he helped you see what you could become. That’s what happens when you put your audience first.
From Megaphone to Roundtable
I’m pretty sure that speaker didn’t build his following by chasing likes. His social media was likely filled with thought-provoking questions rather than staged photos of fancy events. When you stop saying “look at me!” and start asking “how can we grow together?”, everything shifts. That’s when people start smiling when they see you online, and that’s the first step to genuine connection and trust.
A Turning Point in Online Engagement
This moment marks a turning point. It’s time to actually enjoy being online. Share thoughts that make people feel understood rather than sold to. Start conversations that break down walls instead of building them. Let your online presence be remembered for sparking ideas and changing perspectives, not just for showing off a fancy suit at a big event.
Embracing Your Natural Leadership
Many of you are natural leaders. You deserve to get on stage, speak at events, and be seen as experts in your field. Yet, being on stage doesn’t come from relentless self-promotion on social media. It evolves naturally when you shift your focus and think about how you can help others first.
The Simple Question That Changes Everything
Before posting, ask yourself one simple question: "Will this help someone else think differently or feel valued, or am I just trying to look good?" How do you want to make people feel? Are you here to get applause, or to offer support? To rack up likes, or to build connections that bring a genuine smile to someone’s face?
Conclusion
In the end, it all comes down to mindset. Make the shift today, trade the megaphone for a roundtable, and watch as your online presence starts to bring out sincere smiles and real connections.
